#StartupsEverywhere: Katherine Jernstrom & Isaac Vanderburg (Anchorage, AK)

#StartupsEverywhere Profile: Katherine Jernstrom, Founder at the Boardroom, and Isaac Vanderburg, Managing Director at Launch Alaska (Anchorage, AK)

This profile is part of #StartupsEverywhere, an ongoing series highlighting startup leaders in ecosystems across the country. This interview has been edited for length, content, and clarity.

Isaac (L) and Katherine (R) are startup ecosystem builders in Anchorage, AK.

Isaac (L) and Katherine (R) are startup ecosystem builders in Anchorage, AK.


What’s your role in your ecosystem?

Katherine: Back in 2013, I started the Boardroom, the first coworking space in Alaska. I’m also the managing partner of Alyeska Venture Management, a venture fund for early stage Anchorage-based startups, and I helped start the state’s first accelerator program, Launch Alaska in late 2015.

Isaac: I recently joined Launch Alaska as Managing Director. I was previously Executive Director for the Alaska Small Business Development Center.


Can you tell us a little more about the Boardroom and Launch Alaska?

K: The Boardroom began as a coworking space but quickly expanded (both physically and programmatically) to be a hub of entrepreneurship in the city. We are a membership-based workspace in downtown Anchorage but also host and/or run ecosystem programming including 1 Million Cups, Startup Weekend, Code for Anchorage, Hackathons, investor networks, venture funds, accelerators, etc.

I: Launch Alaska is an energy accelerator that provides investment, mentoring, connections and office space to companies in the energy, food, water, transportation and arctic tech sectors. We have an investment component that provides $75,000 to each new company at the beginning of our accelerator program.


What’s the most exciting thing that has happened in Anchorage in the past year?

K: We hired Isaac to run Launch Alaska! That first year starting an accelerator was a heavy lift for an all volunteer group. After the pilot finished, we received grant funds from the Small Business Administration’s Growth Accelerator Fund Competition and an award from the U.S. Navy Office of Naval Research and we brought Isaac on, which was a real game changer.

I: I think the community of investors, innovators, policy wonks, business owners, and leaders that coalesced around Launch Alaska was the most exciting thing in Anchorage last year. It's one of the main reasons I wanted to join the Launch team this year and devote all of my waking hours to help it get off the ground.


What is the biggest challenge you face in Anchorage, or Alaska more broadly?

K: Anchorage is geographically isolated (we’re 2,300 miles from the closest U.S. metropolitan market). This means that we’re also far away from potential customers, peers, early employees, large VC’s, and a number of other critical inputs for a thriving startup ecosystem. This makes it challenging when scaling. We’re also a relatively nascent entrepreneurial ecosystem. Big strides to support startups really only began two to three years ago.

I: I’d say in addition to all that, deal flow is a challenge. We're focusing on increasing the number of Alaskans who take to entrepreneurship and launch exciting, scalable, meaningful companies.  It's beginning to happen. Anecdotally, members of local angel groups have witnessed a three- to four-fold increase in startup pitches over the past three years. We need more of this to happen, and we need the culture of entrepreneurship and intelligent risk-taking to continue to grow.


What are some of the inputs that have helped your ecosystem grow?

I: The Boardroom has played a major role in the community, providing a venue for the startup community to convene, and hosting regularly scheduled, ongoing startup events to keep the energy and excitement around entrepreneurship high. The University of Alaska and Alaska Pacific University have also begun engaging more with the community, both providing analysis and direction to the local ecosystem, and leading or participating in efforts to build more entrepreneurial capacity. Several angel networks, supported by a $13.9 million allocation in 2013 from the U.S.Treasury's State Small Business Credit Initiative (SSBCI) to the 49th State Angel Fund at the Municipality of Anchorage, have been actively engaged with local startups, acting as both mentors, coaches, cheerleaders and investors. Finally—Launch Alaska has helped increase the number of local scalable firms, and helped bring in new players to the ecosystem.

K: The people. We have had a large group of dedicated people pushing the rope, so to speak, in building an entrepreneurial ecosystem. This includes local angel investors, mentors, the University of Alaska and Alaska Pacific University, and a number committed entrepreneurs who launched co-working spaces, an art hub, and a makerspace. For the last three years they have started funds when there was no dealflow, lead the demand for specialized support services (law firms, CPAs, etc.) when none existed, launched accelerators when it was a concept few were familiar with, and put on event after event convening and educating the community.


Launch Alaska Demo Day in 2016

Launch Alaska Demo Day in 2016

What are the most unique features of your startup community?

I: After several decades of astounding economic growth due primarily to oil production on the North Slope, we're now facing a new economic reality as oil prices plummet and show few signs of recovering. This has several implications for our startup community. First, there's a new sense of urgency and interest in entrepreneurship from state and local institutions looking to diversify the economy and create new engines of local economic health, which means entrepreneurs are super well supported at all levels. Second, an influx of technical talent resulting from the downsizing of the entire oil sector presents a unique opportunity for companies that can find roles for these individuals in their growing firms. Third, Alaska has some unique challenges in the energy, food, water, and transportation space that make us a unique test bed for companies that have solutions to these problems.

K: We truly know work/life balance. This can be a good thing or perceived as a weakness but we have a population that has chosen Alaska for its beauty, ruggedness and self-reliance. Those are good attributes for a startup to embody too. Also, what Isaac said.


Are there specific public policies that have enabled innovation or startup growth in Anchorage?

K: As Isaac mentioned earlier, the city of Anchorage secured $13.9 million from the U.S. Treasury Department to make matching investments into local venture funds. This allowed for new and experienced angel investors to come in and quickly double the available risk capital and rally behind funding local startups. Alaska also has no state income tax or sales tax and has a favorable corporate tax rate.

I: Alaska just recently passed Commercial PACE legislation, which allows for commercial building owners to pay for energy improvements to their buildings through their municipal taxes. While this policy has clear positive implications as it expands a market for energy raters, energy efficiency firms, and PV installers, it's even more important for the signal it sends to potential entrepreneurs that the state is beginning to participate in the clean energy economy. The 2016 Innovating Alaska Act also builds on the federal Jumpstart our Business Startups (JOBS) Act by opening up intrastate equity crowdfunding in Alaska, which has the potential to unlock a key new source of capital for startups.


Have you had interactions with local or national policymakers?

K: We benefit from being a small state (population-wise) in that access to our legislators and policy makers is relatively easy. Governors, our congressional delegation, state legislators, and local leaders have all been supportive in providing a great deal of accessibility, in lending their voice at events and to highlighting local success, and in keeping an open mind when barriers to the ecosystem arise.

I: I agree. Alaska is special when it comes to our relationships with government. Policymakers at all levels are accessible and eager to engage, so we have pretty frequent interactions with policymakers and their staffers.


If you had one wishlist item for something policy leaders could do to help your startup ecosystem, what would it be?

I: Set up a Green Bank for investing in clean energy and energy efficiency projects and set aggressive and clear targets for renewable penetration for the state.

K: Pass a comprehensive budget. People are nervous about investing and starting companies in the state right now, and a lot of that could be alleviated if we had a clear road map to long-term sustainability.


Pitch. Click. Give. at the Boardroom.

Pitch. Click. Give. at the Boardroom.

What is your goal for the next year? The next 5 years?

K: The amount of deal flow has been exponentially growing over the past year, which is so exciting to see. I am mostly focused on excellence in the programs and companies I run and support. We’re also raising another fund to invest locally, so getting that closed out and fully deployed would be a big win.

I: This year we're focused on graduating a second cohort of companies from Launch Alaska, and getting each of them funded. Over the next five years, we want Launch Alaska to transition into a larger energy innovation and entrepreneurship center with ongoing programming, startup events, and an incubator to complement our current accelerator model.


What are some startups to watch coming out of Alaska?

K: I love seeing companies capitalize on what we’re good at in Alaska. Heather’s Choice is a dehydrated line of meals and snacks for adventuring, primarily targeting back-country hikers and hunters. The meals are paleo and gluten free and some feature Alaska Sockeye Salmon, caught and dehydrated in Ninilchik, Alaska

I: I agree on Heather’s Choice. Also keep your eyes out for the 2017 Launch Alaska cohort of companies—we're super excited about the pool of applicants so far.