Last year, the California legislature passed a bill aimed at boosting consumer privacy for state residents, the California Consumer Protection Act. It was adopted after a small coalition prepared to push a privacy ballot initiative in November 2018 that would have had a serious negative on the Internet economy. Unfortunately, this hastily adopted law could hurt startups and other small businesses because some of its language is ambiguous or could stop common business practices that many companies rely on.
State officials are current considering how to implement the legislation and whether to amend it before the new law goes into effect next year. In comments to the California Attorney General recently, Engine explains how it supports the goals of the law and lays out some ways that it can be clarified so that it doesn’t hurt the state’s startups.